AYA Series | Background
For our new Asian lineup — AYA Series,
we created a story for them to live in.
The story begins in a quiet alley in Harajuku, Tokyo.
There, you’ll find a small, newly established fashion studio called Aya Ori.
It’s where everything happens — from concept and pattern-making to styling and photoshoots, all handled by the team themselves.
There’s no mature system, no stable resources.
Most of the time, they’re simply gathered around a small worktable — revising, discussing, figuring out what comes next.
And every character in the AYA Series is one of them.
The Team (Character Lineup)
Sena | Founder / Lead Designer
Calm, restrained, obsessively detail-oriented
“One more revision. It’ll be better.”
She represents the most “grounded” side of AYA Series —
clean, controlled, and uncompromising in quality.
Shion | Creative Director
Emotional, free-spirited, driven by inspiration
“If it’s not special, what’s the point?”
She keeps the dream alive within the series —
bolder ideas, stronger visual identity.
Yuuki | Production Lead
Gentle, reliable, emotionally steady
“It’s okay. We’ll get there, even if we take our time.”
She bridges creativity and execution —
the one who makes things actually work.
Hinata | Assistant
Energetic, straightforward, a little clumsy but sincere
“This is definitely going to get people’s attention!”
She captures the daily life of the studio —
the closest link to the “real world.”
Miori | External / Muse
Effortless, elegant, slightly distant
“As long as it feels right.”
Not a fixed member, yet always present when it matters —
like inspiration itself.
About AYA Series
AYA Series is not built around a single aesthetic.
It’s a character-driven lineup shaped by a team that’s still growing.
Different personalities, different ways of expression —
coming together to form something more natural, more real.
What you’re seeing may not be just a doll.
It could be Sena, still revising patterns under the light late at night.
Or Shion, catching an idea before it slips away.
These fleeting moments are slowly captured —
and become the characters you see here.
AYA Series is still evolving.
And their story is only just beginning.
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New Mini Game — Character Match Quiz
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